Marketing’s Laczniak honored with second Charles Slater Award
August 15, 2013
Dr. Gene Laczniak, Sanders Professor Emeritus of Marketing, was recently honored with the 2013 Charles Slater Award from the Journal of Macromarketing for the most influential article impacting macromarketing thought over the past two years. Macromarketing focuses on the issues flowing from the interactions of markets, marketing and society.
Laczniak was recognized for his study, “Hyper Norms: Searching for a Global Code of Conduct,” a paper he co-authored with Ann-Marie Kennedy of the Auckland University of Technology.
“The article makes a case, based on an examination of the content of global codes of conduct, that certain global ethical norms have consensus within the business stakeholder community, and that their embrace can positively shape economic outcomes, including financial ones,” according to Laczniak.
This is the second Charles Slater Award for Laczniak; he also received it in 2007.