Marketing professor honored with lifetime achievement award


August 23, 2012

MILWAUKEE – Gene Laczniak, chair and professor of marketing in Marquette University’s College of Business Administration, has been honored with the “Marketing and Society Lifetime Achievement Award” from the American Marketing Association. He was recognized for his sustained research contributions over 35 years concerning marketing issues that deal with social questions.

The AMA noted that Laczniak’s scholarly publications on marketing ethics and his seminal work in developing this field of study deserved particular recognition.

“I am honored by this recognition from my academic colleagues in the American Marketing Association,” Laczniak said. “The Marketing and Society special interest group is composed of hundreds of marketing professors at top universities who, in my opinion, are addressing the biggest and most important research questions in our market-based economy—issues such as sustainable consumption, effective regulation of markets, how mass marketing affects the quality-of-life and the social responsibilities of marketing practitioners.”

“Dr. Laczniak’s work has shaped and influenced the field of marketing ethics for more than three decades, and this award is due recognition of his scholarly contributions,” said Mark Eppli, Interim Keyes Dean of Business Administration. “We’re incredibly proud of him and grateful for all he’s brought to his academic field and Marquette.”

In addition to authoring or co-authoring more than 100 refereed journal articles and essays, with placements in outlets such as Journal of Public Policy & Marketing, Journal of Marketing, Journal of Business Ethics, and Long Range Planning, Laczniak is co-author of five books on marketing ethics with the most recent being Ethics in Marketing: International Cases & Perspectives (London: Routledge 2012).

In June 2012, Laczniak was recognized at the International Macromarketing Society meetings in Berlin, Germany, for his ongoing research on the broadest social questions regarding marketing and how these affect society’s wellbeing. Over the past two years, more than a dozen of Laczniak’s previously published articles have been reprinted in various anthologies, handbooks and specialized encyclopedias.

Laczniak has been at Marquette University since 1976. He previously held the Sanders Distinguished Professorship from 1996 to 2006; he has been a tenured full professor since 1982.