Professor Laczniak publishes fifth book on marketing ethics


February 06, 2012

Gene Laczniak, chair and professor of marketing, has published Ethics in Marketing: International Cases and Perspectives with long-time collaborator Patrick E. Murphy, a former College of Business Administration faculty member and current Notre Dame professor. According to Laczniak, he and Murphy are among only a few academics who have examined questionable marketing practices on a sustained basis.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. Further, Laczniak says this is one of the few books that includes religious-based ethical systems as one of its analytical lenses. Among other religious viewpoints, it features Catholic Social Thought as a normative framework for consideration where it places worker rights, preferential responsibilities to the poor and vulnerable and the common good at the heart of ethical considerations.

“At Marquette Business, we have four pillars that drive our mission: applied learning, relevant research, the development of global awareness and ethical responsibility,” Laczniak says. “This book speaks to the sweet spot of all four dimensions: it is grounded in scholarly perspectives, provides classroom exercises for students to consider that are set in an international context and focuses on developing managers who can better reason through ethical issues.”

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Ethics in Marketing
International Cases and Perspectives
By Patrick E. Murphy, Gene R. Laczniak, Andrea Prothero
Feb. 1, 2012 | Routledge | 178 pages