Marquette student-run Buena Vida Coffee moves into retail space


December 05, 2012

‘Coffee with a cause’ will be sold in New Berlin Sendik's Food Market

MILWAUKEE – A local grocery store is adding a coffee with a cause to its shelves. Marquette student-run Buena Vida Coffee today announced the New Berlin Sendik's Food Market will begin selling three blends of its coffee on Friday, Dec. 7.

Until now, Buena Vida Coffee has primarily sold its coffee as a fundraising mechanism for university student clubs and organizations. They are beginning their expansion into the retail space at Milwaukee area Sendik’s locations.

Headquartered in the Kohler Center for Entrepreneurship at Marquette, Buena Vida imports organic, free-trade coffee through Stone Creek Coffee, a Milwaukee-based coffee roaster. In keeping with its not-for-profit mission, Buena Vida Coffee provides one meal for every bag of coffee sold to one child at the Sociedad Amigos de los Niños orphanage in Honduras.

"We are thrilled to partner with Sendik's Food Markets to begin our expansion into the retail space," said Kate Novotny, founder and CEO of Buena Vida Coffee, "We look forward to introducing the Milwaukee community to our coffee and our mission."

Buena Vida Coffee was founded in 2010 as a Marquette, student-run coffee company. The idea for the company came while Novotny served as a translator for the university's Global Medical Brigades trip to Honduras in 2008. As a Marquette graduate student, Novotny launched the company with the goal of supporting rural coffee farmers as well as the children at the Sociedad Amigos de los Niños orphanage, where the student group stayed.