Faculty honored for excellence in research, teaching


April 20, 2011

The college recently honored two faculty members for excellence in research and teaching. Craig Andrews, Charles H. Kellstadt Chair in Marketing, was named Researcher of the Year, and Cindy Gruber, instructor of accounting, was named Teacher of the Year.

Andrews serves on the U.S. Food & Drug Administration’s Risk Communication Advisory Committee in Washington, D.C. He also has been editor of the Journal of Public Policy & Marketing and served as a consumer research specialist in the Division of Advertising Practices with the Federal Trade Commission, earning the FTC’s Award for Meritorious Service.

His work has appeared in the leading journals in marketing, international business and public health. Andrews’ current recent research includes work on warnings and disclosures, front-of-package nutrition symbols, corrective advertising, methodological issues in conducting social impact research and ad copy testing, nutrition advertising claims, covert marketing practices, and evaluating pharmacy leaflet prototypes.

Most recently, Andrews and research collaborators found highly graphic images of the negative consequences of smoking have the greatest impact on smokers' intentions to quit. This research helped the federal government determine which graphic warning images to put on cigarette packages.

Gruber spent several years working in both public and private accounting with the desire to eventually teach future professionals at the college level. After earning her MBA, she joined Marquette University in 2000. She says she enjoys teaching the required accounting courses to sophomores in the college, and her biggest challenges in the classroom are motivating non-accounting majors by convincing them of the importance of accounting in their chosen fields of study. She adds that her most rewarding work is found in the time spent outside of class advising students as to their academic and career paths.

Students agree. Of Gruber, one nominator wrote: “She took the time to get to know my values and goals, both professional and personal. She did not offer standard career advice, she helped my find my calling. I found that my experiences are not out of the ordinary, she regularly goes out of her way to help students make important decisions giving her the reputation as the person to talk to for questions about classes, careers and life in general. After my mom, Mrs. Gruber is the first person I go to when I need advice.”