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Two marketing professors are finalists for 2011 Kinnear/Best Article award

 

April 26, 2012

Craig Andrews, professor and Charles H. Kellstadt Chair in Marketing, and Gene R. Laczniak, chair and professor of marketing, are among the five finalists for the 2011 Kinnear/Best Article award. The award honors articles published in the Journal of Public Policy & Marketing between 2008 and 2010 that have made a significant contribution to the understanding of marketing and public policy issues.

Andrews’ paper, “Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging,” which he co-authored with Jeremy Kees, Scot Burton and John Kozup, found that the more graphic the depiction of the health consequence of smoking, the stronger are the effects on evoked fear and intentions to quit smoking. The authors suggest that at least moderately graphic pictures should be used, and there appears to be little downside from using extremely graphic pictorial depictions of the negative health outcomes from smoking.

Laczniak and collaborator Rev. Nicholas Santos, S.J., wrote “Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments.” In it, the authors examined the ethical framework necessary for multi-national corporations to market to the impoverished and disadvantaged.