Steven Lysonski
214 David Straz Hall
Milwaukee WI United States of America (414) 288-1420 steven.lysonski@marquette.edu Curriculum VitaeProfessor of Marketing
Dr. Lysonski joined Marquette University in 1989 where is now Professor of Marketing and Miles Research Scholar. He is also the internship coordinator in the Marketing Department. He has been on the faculty at the University of Rhode Island, Copenhagen School of Business and Economics, and the University of Canterbury in New Zealand. He has published over 60 refereed articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Affairs, Journal of Product Management, Journal of Advertising, European Journal of Marketing, International Journal of Research in Marketing, and Journal of Services Marketing. He has presented papers at more than 50 national and international conferences. He continues to serve on editorial boards of various marketing journals.
Education
- Ph.D Marketing, Syracuse University (1980)
- MBA Syracuse University (1977)
- AB Economics Bates College (1975)
Professional Interests
Professional Interests: Cross-Cultural Analysis, Product Management, Marketing Management, International Marketing, Macro-Marketing, Consumer Behavior, Content Analysis, Services Marketing.
Selected Publications
“Money, Money, Money—How Do Attitudes Toward Money Impact Vanity and Materialism?—The Case of Young Chinese Consumers”, (with S. Durvasula), Journal of Consumer Marketing, 2010, (In press).
“Beyond Service Attributes in Higher Education: Do Personal Values Matter?”, (with S. Durvasula and A.D. Madhavi), Journal of Services Marketing, 2010, (in press).
"How Offshore Outsourcing Is Perceived: Why Do Some Consumers Feel More Vulnerable?," (with S. Durvasula), Journal of International Consumer Marketing, 21(1), January 2009, 17–33.
Digital Piracy of MP3s Consumer and Ethical Predispositions,” Journal of Consumer Marketing, 2008, 25(3), 167-178 (with S. Durvasula).
Awards, Honors, & Certifications
- Miles Research Scholar (2005-present)
- Recognized as Distinguished Research Scholar at Marquette University
- Kimberly-Clark Excellence Award in Teaching (2005)
- Selected as Highly Commended Award Winner at the Literati Network Awards for Excellence (2009) for “A Double Edged Sword: Understanding Vanity Across Cultures” published in Journal of Consumer Marketing.
- Named and ranked as number 11 among researchers in business schools in a special article in Journal of Advertising (Spring 2005) titled “Contributions to International Advertising Research,” as a key contributor of published research in international advertising.