Joseph Matthes

Joseph Matthes
Joseph Matthes Marquette University

432 David Straz Hall

Milwaukee WI United States of America (414) 288-1440
Curriculum Vitae

Assistant Professor of Marketing

Dr. Joseph Matthes joined Marquette University in 2014. He earned his Ph.D. from the University of Nebraska–Lincoln, and his MBA as well as his bachelor’s degree from Creighton University. Prior to beginning his doctoral studies, Joseph worked for Union Pacific Railroad on their strategic planning team.

Dr. Matthes’ primary research interests are in marketing strategy and marketing management. Examples include investigating relational aspects of marketing channel partnerships in order to determine which factors are most critical to success or examining how firms can better utilize technology to best achieve marketing activities.

Education

  • Ph.D. – Marketing, University of Nebraska–Lincoln, 2014
  • MBA – Business Administration, Creighton University, 2006
  • BSBA – Management Information Systems, Creighton University, 2004

Research Interests

Marketing Strategy / Marketing Management

Marketing Channels of Distribution (B2B Relationships, Franchising, Personal Selling, Sales Management, Supply Chain Logistics, and Retailing)

Marketing-Technology Interface (E-Commerce, Mobile Applications, CRM, Marketing and Sales Knowledge Management, Social Media, etc.)

Selected publications

Matthes, Joseph and Amit Saini (2014), “A Conceptualization and Empirical Examination of the Effects of Marketing Alignment on Franchising Relationships,” Robert Mittelstaedt Doctoral Symposium, Lincoln, NE, (Published in Full)

Matthes, Joseph and Amit Saini (2013), "Strategic Drivers of Mobile Application Performance," 2013 AMA Summer Educators’ Conference Proceedings, Boston, MA, (Published in Abstract)

Matthes, Joseph and Les Carlson (2013), "Product Content in the Entertainment Industry," 2013 AMA Marketing & Public Policy Conference Proceedings, Washington, D.C., (Published in Abstract)

Matthes, Joseph and Amit Saini (2012), “The Role of Franchisee Marketing Commitment on Promotion Execution and Performance,” 2012 AMA Summer Educators’ Conference Proceedings, Chicago, IL, (Published in Abstract)

Awards, Honors, & Certifications

Baker Award for Excellence in Service by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2013-2014

AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013

Outstanding Graduate Teaching Assistant, University of Nebraska–Lincoln, College of Business Administration, 2012-2013

Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2012-2013

Outstanding Graduate Teaching Assistant, Honorable Mention, University of Nebraska–Lincoln, 2011-2012

Excellence in Teaching by a Graduate Student, University of Nebraska–Lincoln, Marketing Department, 2011-2012