Jeanne Simmons

Jeanne Simmons
Jeanne Simmons Marquette University

 275 David Straz Hall

Milwaukee WI United States of America (414) 288-7145
Curriculum Vitae ePublications

Associate Dean of the Graduate School of Management

Assistant Professor of Marketing

Dr. Simmons's primary experience is in higher education. She started on the business side of academia working with budget and personnel issues and some marketing roles before taking the role of associate dean of the Graduate School of Management.  In this role she works to recruit students as well as manage strategic issues in the GSM.  She also owns a small business and is focused primarily on the marketing side of this business, but also is involved in operations and strategic planning.

Education

 

Ph.D., Marketing and Higher Education
Marquette University, Milwaukee, 1997.

MBA, Marquette University, Milwaukee, 1990.

B.S., Management Information Systems and Marketing
Marquette University, Milwaukee,1988

 

Professional Interests

 

  • General marketing
  • Marketing of higher education
  • Services marketing
  • Direct marketing
  • Ethics and social responsibility
  • International business

 

Selected Publications

Laczniak, G. R. and J. M. Simmons (1998) “Do Baby Boomers Drive the Marketing Machine?”, Baby Boomer Bulletin, January-February, p. 2-3.

Simmons, J. M. and G. R. Laczniak (1995) "Applying a Consumption Value Model to College Choice", 1995 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL: American Marketing Association) p. 214-219.

Simmons, J.M. and G. R. Laczniak. (1992) "Marketing In Higher Education: A Stage Model Concerning Where It's Been and Where It's Going", College and University, Summer, p. 263-274. (Summarized in Higher Education Abstracts, Fall, 1992.)

Laczniak, G. R., J. M. Simmons, and S. Durvasula. (1991) "The Price Quality Relationship and Student Attitudes: How They Fit With College Choice", 1991 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL.: American Marketing Association), p. 129-142.

Awards, Honors, & Certifications

Alice L. Beeman research Award for Outstanding Doctoral Dissertation, Council for the Advancement and Support of Education (CASE), 1999.

Alpha Sigma Nu (National Jesuit Honor Society).

Beta Gamma Sigma (National Business Administration Honors Society).

Marquette University Excellence in University Service Award, 2010.