Gene Laczniak
683 David Straz Hall
Milwaukee WI United States of America (414) 288-7024 eugene.laczniak@marquette.eduChair, Department of Marketing
Professor of Marketing
Dr. Laczniak is serving his second stint as department chair, and from 1998 to 2002, Laczniak was the Associate Vice-President/Associate Provost for Academic Affairs at the university. He has been a visiting professor or visiting fellow at the University of Western Australia (Perth) on several occasions. Laczniak was a member of the editorial review board of the Journal of Marketing for 15 years and continues to serve on four academic journal review boards. He is co-author of four books on business ethics with his most recent being Ethical Marketing (Pearson/Prentice Hall, 2005). He has served on the board of directors of several non-profit organizations. He has taught executive development classes in the U.S., Europe and Asia. He has published over 100 journal articles and papers.
Education
- Ph.D. in Marketing (University of Wisconsin - Madison)
- M.B.A. (University of Wisconsin - Madison)
- B.S.(Honors) in Business Administration (Marquette University)
Research Interests
Marketing ethics, marketing strategy, business ethics and corporate social responsibility, marketing & society.
Selected Publications
“Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments”, co-author: N. Santos, Journal of Public Policy & Marketing Vol. 28, No. 1 (Spring 2009) pp. 3-15.
“An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective”, co-authors: P.E. Murphy and G. Wood, European Journal of Marketing Vol. 41, No. 2 (2007) pp. 37-57.[Emerald Literati Research Award (2008) for best article published in EJM in 2007]
“Normative Perspectives for Ethical and Socially Responsible Marketing”, co-author: P.E. Murphy, Journal of Macromarketing Vol. 26, No. 2 (December 2006), pp. 154-177. [Slater Award Winner (2007) for best article published in macromarketing 2005-2006].
Awards, Honors, & Certifications
- Winner, 1995 Alpha Sigma Nu National Book Award,
- All University Teaching Award: The J.P. Raynor Faculty Award for Teaching Excellence (1992)
- Excellence in Executive Education Award (1998), presented by EMBA class (1998) for outstanding teaching.