Craig Andrews

Craig Andrews
Craig Andrews Marquette University

 David Straz Hall 681

Milwaukee WI United States of America (414) 288-7181
Curriculum Vitae

Professor and Charles H. Kellstadt Chair in Marketing

Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University. Craig recently returned from a year-long sabbatical at the U.S. Food & Drug Administration (FDA) in Washington, DC serving as a Social Scientist (Center for Tobacco Products) and a Senior Scholar (Center for Food Safety and Applied Nutrition). He previously served on the FDA’s Risk Communication Advisory Committee. He also has been responsible for ad copy testing on the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign in New York, NY. Craig also has been Editor of the Journal of Public Policy & Marketing, for which he earned honors as Reviewer of the Year three times (2014, 2005, 1992) and twice won the Kinnear/JPPM Award for article of the year (2012, 2013). Craig also served as a Consumer Research Specialist in the Division of Advertising Practices with the Federal Trade Commission in Washington, DC, earning the FTC’s Award for Meritorious Service. He also has been Chair of the Marketing & Society Special Interest Group of the American Marketing Association. Craig also has held visiting professor positions with Coca-Cola Foods in Houston and with the Fitzgerald & Co. advertising agency in Atlanta. He has worked as a consultant for the Wisconsin Tobacco Control Board, Federal Trade Commission, and Food and Drug Administration, among others. Craig currently serves on four editorial boards. His work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Business Studies, Journal of Retailing, Tobacco Control and the American Journal of Public Health, among others.


  • Ph.D., Marketing, University of South Carolina, 1985
  • M.B.A., Marketing/Finance, University of South Carolina, 1980
  • B.S., Marketing/Management, Clarion University of Pennsylvania, 1978 

Professional Interests


  • Marketing and Public Health
  • Advertising and Consumer Research
  • Nutrition Claims and Symbols
  • Warnings and Disclosures
  • Social Marketing
  • Consumer Protection Issues 


Selected publications & textbook

Andrews, J. Craig and Richard G. Netemeyer (2015), “The Role of Social Marketing in Preventing and Reducing Substance Abuse,” in Handbook of Persuasion and Social Marketing, David Stewart, ed., New York: Praeger, forthcoming.

Andrews, J. Craig (2014), “Consumer Research at the FTC: My Experiences from 1992-1993,” Journal of Public Policy & Marketing, 33 (Fall), forthcoming.

Andrews, J. Craig, Richard G. Netemeyer, Jeremy Kees, and Scot Burton (2014), “How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting,” Journal of Marketing Research, 51 (April), 165-183.

Andrews, J. Craig, Chung-Tung Jordan Lin, Alan S. Levy, and Serena Lo (2014), “Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling,” Journal of Public Policy & Marketing, 33 (Spring), 10-16.

Shimp, Terence A. and J. Craig Andrews (2013), Advertising, Promotion and other aspects of Integrated Marketing Communications, 9th ed., Mason, OH: Cengage Learning.

Awards, Honors, & Certifications

Journal of Public Policy & Marketing "Reviewer of the Year" for 2014, 2005 and 1992.

Appointment to the Food & Drug Administration, Risk Communication Advisory Committee, Rockville, MD, October 1, 2008 for a term ending September 30, 2012.

Recipient of the Charles H. Kellstadt Endowed Chair in Marketing, August 20, 1998. (The Chair rewards “excellence in teaching and scholarship in the marketing profession.”)

Federal Trade Commission Award for Meritorious Service, Consumer Research Specialist (1992 – 1993), Division of Advertising Practices, Bureau of Consumer Protection, June 18, 1993 from FTC Chair Janet Steiger.

Personal Interests


  • Running
  • Swimming
  • Traveling