Craig Andrews

Craig Andrews
Craig Andrews Marquette University

 David Straz Hall 681

Milwaukee WI United States of America (414) 288-7181
Curriculum Vitae

Professor and Charles H. Kellstadt Chair in Marketing

Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University. Craig currently is on sabbatical at the U.S. Food & Drug Administration (FDA) in Washington, DC serving as a Senior Scholar. He recently served on the FDA’s Risk Communication Advisory Committee. He also has been responsible for ad copy testing on the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign in New York, NY. Craig also has been Editor of the Journal of Public Policy & Marketing, for which he twice earned honors as Reviewer of the Year and twice won the Kinnear/JPPM Award for article of the year (2012, 2013). Craig also served as a Consumer Research Specialist in the Division of Advertising Practices with the Federal Trade Commission in Washington, DC, earning the FTC’s Award for Meritorious Service. He also served as Chair of the Marketing & Society Special Interest Group of the American Marketing Association. Craig also has held visiting professor positions with Coca-Cola Foods in Houston and with the Fitzgerald & Co. advertising agency in Atlanta. He has worked as a consultant for the Wisconsin Tobacco Control Board, Federal Trade Commission, and Food and Drug Administration, among others. Craig currently serves on four editorial boards. His work has appeared in the Journal of Marketing, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of International Business Studies, Journal of Retailing, and the American Journal of Public Health, among others.


  • Ph.D., Marketing, University of South Carolina, 1985
  • M.B.A., Marketing/Finance, University of South Carolina, 1980
  • B.S., Marketing/Management, Clarion University of Pennsylvania, 1978 

Professional Interests

  • Marketing and Public Health
  • Advertising and Consumer Research
  • Nutrition Claims and Symbol
  • Warnings and Disclosures
  • Social Marketing
  • Consumer Protection Issues 

Selected Publications

Andrews, J. Craig (2010), “Warnings and Disclosures,” (Chapter 9), in Evidence-Based Communication of Risk and Benefits, Baruch Fischoff, Noel Brewer, and Julie Downs, eds., Silver Spring, MD: U.S. Food & Drug Administration, forthcoming.

Pechmann, Cornelia and J. Craig Andrews (2010), “Copy Test Methods to Pretest Advertisements,” in Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K. Maholtra, Editors-in-Chief, West Sussex, UK: John Wiley & Sons, Ltd., forthcoming.

Pechmann, Cornelia and J. Craig Andrews (2010), “Methodological Issues and Challenges in Conducting Social Impact Evaluations” in Scaling Social Impact, Paul N. Bloom and Edward Skloot, eds., New York: Palgrave Macmillan, forthcoming.

Kees, Jeremy, Scot Burton, J. Craig Andrews, and John Kozup (2010), “Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging,” Journal of Public Policy & Marketing, v. 29 (2), Fall, forthcoming.

Awards, Honors, & Certifications

Appointment to the Food & Drug Administration, Risk Communication Advisory Committee, Rockville, MD, October 1, 2008 for a term ending September 30, 2012. 

Journal of Public Policy & Marketing "Reviewer of the Year" for 2005 and 1992. 

Recipient of the Charles H. Kellstadt Endowed Chair in Marketing, August 20, 1998. (The Chair rewards “excellence in teaching and scholarship in the marketing profession.”) 

Federal Trade Commission Award for Meritorious Service, Consumer Research Specialist (1992 – 1993), Division of Advertising Practices, Bureau of Consumer Protection, June 18, 1993 from FTC Chair Janet Steiger. 

Personal Interests

  • Running
  • Swimming
  • Coaching Baseball
  • Skiing
  • Traveling