Curriculum

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First Fall

Managerial Economics (3 credits)

This is a course in applied microeconomic analysis supplemented with selected econometric techniques. It examines the demand, production, and cost theories that are the core of micro-economics. It also considers such topics as regression analysis, hypothesis testing, various approaches to time series data analysis, and forecasting. The focus is on how these forms of analysis provide useful input into the managerial decision-making process.

Accounting for Managerial Decisions (4 credits)

Emphasizes the role of accounting as a financial information system for managerial decisions. Because course participants will have had differing exposure to financial accounting, the basic financial accounting concepts and procedures will be covered first. Then, specific managerial accounting techniques and concepts will follow. Short cases, term projects and assignments will be used to learn the value of budgeting as a planning tool. Each of the major assignments will require written and oral reports.

Business Analytics Using Spreadsheets (3 credits)

Provides the business manager with effective quantitative methods and tools for managerial decision-making and problem-solving. The use of statistical and mathematical concepts and techniques for formulating and analyzing business problems will be emphasized. Instead of concentrating on detailed theoretical material, this course seeks to increase the executive’s conceptual appreciation for statistical and quantitative techniques.

Teams and Performance (1 credit)

Concentrates on the issues of forming effective teams, group processes and group development. Participants will be evaluated in terms of the overall team performance, as well as through peer evaluations by team members. Topics include: team-building activities, developing group visions, group versus individual decision-making and strategies for improving team performance.

Information Technology (3 credits)

Examines various emerging information technologies, possibly including data communications and networking, object-oriented design, expert systems, and group computing software. Emphasis is placed on understanding how to assess the potential application of these technologies to business problems and on the process of assimilating these technologies within the organizations.

Spring

Macroeconomics for Managers (2 credits)

This course explores the overall macroeconomic environment within which businesses operate. It focuses on the general state of the business cycle and the related economy wide problems of inflation and unemployment. It considers various measures used to track the business cycle, develops a simple model of the macro economy, and examines the role of fiscal and monetary policy in stabilizing the economy. These provide insights contribute to intelligent firm or product level business decision making.

Corporate Finance (3 credits)

Focuses on the application of financial theory on managerial decision. Topics include: the areas of risk, valuation, capital structure, mergers and acquisitions, and investment decisions. These issues are addressed through case studies of successful and unsuccessful financial strategies.

Managing People in Organizations (3 credits)

Investigates the impact of human behavior on organizations and investigates how managers can predict and influence such behavior. Begins by focusing on the individual, then the group and finally the organization as a whole. Topics include: interpersonal perception, motivation, conflict, leadership, corporate culture and organizational change.

Marketing Management (3 credits)

An integrated study of the analysis, planning, implementation and control of marketing programs from a managerial point of view. Topics include: application areas of strategic marketing, customer analysis, market segmentation and competitive positioning, product development, brand management, pricing strategy, marketing channels, marketing communications, and social and ethical issues in marketing, among others. Highlighting the course are case studies applied in the above topical areas.

Summer

International Study in Business (3 credits)

Consists primarily of a structured 10- to 12-day trip to compare and contrast international business practices with those of the United States. Preparation includes readings and case discussions of international firms, including those scheduled to be visited. After the trip, a written analysis of the differences and similarities of international and American companies is required.

Business Law (1.5 credits)

 

Ethical and Societal Issues in Business 1 (1.5 credits)

Examines the impact of business on society and the impact of ethical and societal issues on business. Objectives include: improving the student’s ability to recognize and identify ethical issues, placing ethical issues in an organizational context, and improving the student’s ability to reason toward a satisfactory resolution.

Skills Course (1 credit)

LinkedIn for your business and personal brand

Second Fall

Ethical and Societal Issues in Business 2 (1.5 credits)

Introduction to the descriptive, normative and prescriptive elements of moral theory and their application to business. Students will gain familiarity with classical theories of right and wrong, good and bad, distributive justice and rights. These frameworks will then be applied to moral dilemmas in business. Pedagogical approaches may include case studies and research of current and classical ethical issues in business. Particular attention will be paid to international and global aspects of current corporate practices.

Strategic Management (3 credits)

Examines the diagnostic, problem-formulating and problem-solving strategies of top managers. The course serves as an integration of earlier courses and also presents current ideas concerning appropriate strategies for firms of varying sizes in diverse environments.

Supply Chain Strategy and Practice (3 credits)

Examines issues critical to service and manufacturing operations. Topics include: just-in-time systems, total quality management, sourcing and logistics, technology transfer, and risk management. Emphasis will be given to globalization of operations.

Global Issues in Finance and Economics 2 (1.5 credits)

Surveys modern approaches to balance of payments and exchange rate determination and examines various foreign currency markets, including spot, forward and derivative markets. Covers foreign exchange risk, pricing and arbitrage. Applications include exposure and hedging in these markets for corporate and portfolio managers. Also includes an in-depth analysis of international trade, including the pros and cons of free trade and the effects of tariffs and quotas. Recent trade policy such as NAFTA, the WTO and the EU are also considered.

Global Marketing and Management (3 credits)

Discussion of: 1) leveraging core competencies in intercountry market selection and production positioning; 2) formulating and implementing global marketing strategies; 3) achieving strategic and competitive advantage in managing value chain activities globally; 4) developing an organizational infrastructure to manage cross-cultural differences and achieve operational synergy; and 5) promoting a unified global marketing and management vision.