Marketing
Faculty Spotlight
In a marketing research collaboration that spans two decades, Professors Srinivas Durvasula and Steven Lysonski have researched consumer behavior across continents.
Marketing Faculty Publications
Recent and Forthcoming Refereed Articles
Akhter, Syed H. (2010), “Service attributes satisfaction and actual repurchase behavior: The mediating influence of overall satisfaction and intention,” Journal of Satisfaction and Dissatisfaction and Complaining Behavior,” (forthcoming).
Akhter, Syed H. and Colleen Beno (2010), “An empirical note on regionalization and globalization,” Multinational Business Review (forthcoming).
Akhter, Syed H. and Paulo Barcellos (2010), “Can Brazilian firms survive the Chinese challenge: Effects of globalization on markets, strategies, and performance,” European Business Review (forthcoming).
Akhter, Syed H. (2009), “Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy” Journal of Product and Brand Management, Vol. 18, No. 2, 2009, pp. 136-142.
Walsh, Gianfranco, Louise Hassan, Edward Shiu, and J. Craig Andrews, “Segmentation in Social Marketing: Insights from the EU's Antismoking Campaign” European Journal of Marketing, 2010, forthcoming.
Andrews, J. Craig, “Reflections on My ‘Tour of Duty’ as a JPPM Editor,” Journal of Public Policy & Marketing, (invited), Spring 2010, forthcoming.
Andrews, J. Craig, Richard G. Netemeyer, and Scot Burton, “The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?” Journal of Public Policy & Marketing, Vol. 28, Spring 2009, pp. 41-55.
Durvasula, Srinivas and Stephen Lysonski, “Diagnosing Service Quality in Retailing: The Case of Singapore” Journal of International Business and Entrepreneurship Development, forthcoming.
Durvasula, Srinivas and Stephen Lysonski, “Money, Money, Money—How Do Attitudes Toward Money Impact Vanity and Materialism?—The Case of Young Chinese Consumers” Journal of Consumer Marketing, forthcoming
Durvasula, Srinivas and Stephen Lysonski, “Beyond Service Attributes in Higher Education: Do Personal Values Matter?” Journal of Services Marketing, forthcoming.
Durvasula, Srinivas and Stephen Lysonski, “How Offshore Outsourcing Is Perceived: Why Do Some Consumers Feel More Vulnerable?” Journal of International Consumer Marketing, Vol. 21, No. 1, 2009, pp. 17-33.
Garrett, Dennis and Peter Toumanoff, “Do Disadvantaged Consumers Complain to the Better Business Bureau?” Journal of Consumer Affairs, forthcoming, Vol. 44, No. 1, Spring 2010, forthcoming.
Laczniak, Gene R. and Nicholas J.C. Santos, “The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Marketing to the Poor”, Journal of Macromarketing, forthcoming.
Santos, Nicholas J.C. and Gene R. Laczniak, “Just Markets from the Perspective of Catholic Social Teaching” Journal of Business Ethics, Vol. 89, 2009, pp. 29-38.
Klein, Thomas A. and Gene R. Laczniak, “Applying Catholic Social Teachings to Ethical Issues in Marketing” Journal of Macromarketing Vol. 29, No. 3, (September 2009), pp. 233-243.
Santos, Nicholas J.C. and Gene R. Laczniak, “Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Segments” Journal of Public Policy & Marketing, Vol. 28, No. 1, (Spring 2009), pp. 3-15.
Recent and Forthcoming Book Chapters
Akhter, Syed H., “The Influence of Time on Transactional use of the Internet: Buying, Banking, and Investing Online” in Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society, Enrico Ferro, Yogesh K. Dwivedi, J. Ramon Gil-Garcia, Michael D. Williams, eds., 2009.
Akhter, Syed H. and Paul Pounder, “Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance Outcomes,” in Globalization, Labor, And the Transformation of Work, Jonathan Westover, ed, 2009.
Pechmann, Cornelia and J. Craig Andrews (forthcoming), “Copy Test Methods to Pretest Advertisements,” in Wiley International Encyclopedia of Marketing, Jagdish Sheth and Naresh K. Maholtra, Editors-in-Chief, [John Wiley & Sons, Ltd.], forthcoming, July 2010.
Pechmann, Cornelia and J. Craig Andrews, “Methodological Issues and Challenges in Conducting Social Impact Evaluations,” in Scaling Social Impact, Paul N. Bloom and Edward Skloot, eds., [Palgrave Macmillan], forthcoming, 2010.
Gene R. Laczniak and Patrick E. Murphy, “Ethics in Marketing Strategy” in The Encyclopedia of Marketing Strategy, R. Peterson and R. Kerin, eds., [John Wiley Inc], forthcoming, 2010.
Refereed Proceedings and Forthcoming Proceedings and Other Articles
Andrews, J. Craig, Scot Burton, and Richard G. Netemeyer, “Insights and Challenges in Studying the Effects of Anti-Smoking Ad Campaigns and other Transformational Consumer Research,” 2009 Advances in Consumer Research, Ann L. McGill and Sharon Shavitt, eds., Vol. 36, Duluth, MN: Association for Consumer Research, pp.144-145.
Andrews, J. Craig, Richard G. Netemeyer, and Scot Burton, “The Effects of Adolescent Age and Anti-Tobacco Ad Campaign Attitudes on Anti-Smoking Beliefs and Intentions to Smoke,” 2009 Marketing & Public Policy Conference Proceedings, Elizabeth S. Moore, Janis K. Pappalardo, and William L. Wilkie, eds., Vol. 19, Chicago, IL: American Marketing Association, pp. 62-63.
Sharma, S. and Srinivas Durvasula, “Examining Between Group Differences in Consumer Research: Are We Identifying False Positives and False Negatives?,” Proceedings of the 2009 Association for Consumer Research – Asia Pacific Conference, 2009.
Durvasula, Srinivas and Sharma, S, “Between-Group Differences in Consumer Research: The Impact of Number of Indicators on Mean Comparisons,” Proceedings of the 3rd NASMEI Marketing Conference (North American Society for Marketing Education in India), [Great Lakes Institute], 2009, pp. 115-117.
Lysonski, Stephen, Srinivas Durvasula and Madhavi, A.D., “Consumerism in India: Do Consumers Perceive Changes in the Macro Marketing Environment since the Economic Liberalization of 1991?” Proceedings of the 2009 Association for Global Business Conference.
Lysonski, Stephen and Srinivas Durvasula, “Shaping Consumer Decision Making Styles In India: The Impact of Economic Reforms and Psychological Forces, Proceedings of the 2009 Cross Cultural Research Conference.