Faculty Spotlight
In a marketing research collaboration that spans two decades, Professors Srinivas Durvasula and Steven Lysonski have researched consumer behavior across continents.
Marketing Minor Course Requirements
To complete the requirements for a minor in Marketing, students need to complete 21 credits as specified below (a grade of C or better must be earned in each course):
Specific Marketing Requirements
21 Credits
- ECON 2003 (Principles of Microeconomics)* 3 credits
- MANA 2028 (Business Statistics)A 3 credits
- MARK 3001 (Introduction to Marketing) 3 credits
- MARK 4060 (Marketing Research) 3 credits
- Select three courses from:
- MARK 4005 (Sport Marketing)
- MARK 4006 (Business to Business Marketing) 3 credits
- MARK 4010 (Consumer Behavior) 3 credits
- MARK 4020 (Integrated Marketing Communications) 3 credits
- MARK 4040 (International Marketing) 3 credits
- MARK 4050 (e-Marketing Strategy)
- MARK 4051 (Direct Marketing) 3 credits
- MARK 4070 (Marketing and Society) 3 credits
- MARK 4080 (Product and Pricing Strategy) 3 credits
- MARK 4085 (Marketing Logistics and Distribution Strategy) 3 credits
- MARK 4094 (Sales Management) 3 credits
- MARK 4095 (Retailing Management) 3 credits
- MARK 4110 (Marketing Management) 3 credits
- MARK 4931 (Topics in Marketing) 3 credits
- MARK 4953 (Seminar in Marketing) 3 credits
All courses for the Marketing minor must be taken at Marquette; the Assistant Dean of the College of Business Administration must approve any transfer of credits.
* Signifies the course is satisfies the Individual and Social Behavior requirement in the University Core of Common Studies.
A One can substitute MATH 1700, MATH 4720 or PSYC 2001 for this course.