Marketing

Marketing Major Course Requirements

To complete the requirements for a major in Marketing, students need to complete coursework as specified below:

Specific Marketing Requirements

27 Credits

  • MARK 4060 (Marketing Research) 3 credits
  • MARK 4110 (Marketing Management) 3 credits
  • Three of the following:
    • MARK 4005 (Sport Marketing)
    • MARK 4010 (Consumer Behavior) 3 credits
    • MARK 4020 (Integrated Marketing Communications) 3 credits
    • MARK 4030 (Customer Relation Management) 3 credits
    • MARK 4040 (International Marketing) 3 credits
    • MARK 4050 (Digital Marketing)
    • MARK 4065 (Marketing Analytics)
    • MARK 4070 (Marketing and Society) 3 credits
    • MARK 4080 (Product and Pricing Strategy) 3 credits
    • MARK 4085 (Marketing Channel Strategy) 3 credits
    • MARK 4094 (Professional Selling) 3 credits
    • MARK 4095 (Retailing Management) 3 credits
    • MARK 4191 (Sales Management, Leadership and Strategy)
    • MARK 4931 (Topics in Marketing) 3 credits
    • MARK 4953 (Seminar in Marketing) 3 credits
  • Four Business Electives (12 credits)

NOTE: One International Business Course is required (within or outside your major).

Additional business & non-business course requirements

In addition to the requirements for the major, all students in the College of Business Administration complete business core courses, the Marquette University core of common studies, and non-business electives.

For More Information on the Marketing Major