Marketing
Faculty Spotlight
In a marketing research collaboration that spans two decades, Professors Srinivas Durvasula and Steven Lysonski have researched consumer behavior across continents.
Marketing Faculty
Our 10 full-time faculty leverage their expertise, passion for their subjects and core belief in cura personalis (care for the whole person) to stimulate student interest and put them in touch with both the theory and reality of today’s dynamic business environment.
Our faculty members are recipients of University teaching awards, board members on non-profit and business associations, holders of endowed chairs, on editorial board for academic journals and practitioners and leading researchers on wide variety of marketing and public policy issues.
They offer rigorous undergraduate and graduate courses on brand management, e-marketing strategy, customer relationship management, sales, global marketing, integrated marketing communication, consumer behavior, marketing ethics and social responsibility.