Marketing
Faculty Spotlight
In a marketing research collaboration that spans two decades, Professors Srinivas Durvasula and Steven Lysonski have researched consumer behavior across continents.
About Us
Being able to develop and expand business is one of the most important skills in today’s competitive business climate. Around the world, firms are looking to strengthen and foster new business, and having the skills to identify, satisfy, and grow target audiences is more important than ever.
At Marquette, we provide students a foundation in marketing theory with ways to envelop and transcend their classroom knowledge through research projects and internships with local businesses, government agencies, and non-profits.
Students learn from faculty members who are active researchers and scholars in their field, and who routinely consult in business.
Our leading edge curriculum exposes students to a wide range of topics including consumer behavior, customer relationship management, marketing research and marketing analytics, sales, retail and brand management, e-marketing, product and pricing strategy, integrated marketing communication and many others.