College of Business Administration
Student Profile
A senior majoring in IT and Marketing, Chris Jeske recently produced a documentary on a shooting in his hometown. Inspired by a Business Communications course, Chris discovers the importance of small businesses in minority communities, and racial tensions rooted in history which led up to the violence.
Learning Outcomes
As one of many methods of assuring that the goals of our educational mission are successfully met, the college regularly and systematically engages in the assessment of a variety of competencies. As part of this assurance of learning, each program defines and collects data on learning outcomes; statements of the knowledge, skills and attitudes that we want our graduates to possess. We use them for continuous improvement and they are the criteria on which organizations such as AACSB evaluate our accreditation. The following is a list of our current Undergraduate Learning Outcomes.
Undergraduate Business Core
- Demonstrate effective communication skills to business situations.
- Analyze the global business environment.
- Analyze the domestic business environment.
- Demonstrate critical thinking to business situations.
- Demonstrate an ethical understanding and perspective to business situations.
In addition to the learning outcomes on which all College of Business Administration students are assessed, each undergraduate major has a unique learning outcome; they are listed below with links to the department pages for more details.
Understand and apply the accounting skills necessary for entry into the accounting profession.
Economics (ECON)
Apply the standard analytic tools of applied economic analysis.
Entrepreneurship (ENTP)
Understand and apply the business skills necessary to start a for-profit or non-profit company.
Finance (FINA)
Understand and apply the standard analytic tools of applied financial analysis.
Human Resources (HURE)
Understand and apply the policies and practices of the primary areas of human resource management.
International Business (INBU)
Understand the increasingly global nature of the world business and economy and effectively apply business skills in international business situations.
Information Technology (INTE)
Analyze, apply, and manage information systems solutions to global, regional, and internal business opportunities
Marketing (MARK)
Understand and apply strategic and tactical concepts of marketing.
Operations & Supply Chain Management (OSCM)
Understand and analyze operations and supply chain management issues in a firm.
Real Estate (REAL)
Understand and apply the skills necessary for entry into the commercial real estate industry.