Meet our Faculty

Dr. Dennis E. Garrett

Associate Professor of Marketing

Graduate Course taught: Marketing Management; Marketing Research

  • Ph.D. in Business Administration (University of Illinois)
  • M.B.A. (St. Cloud State University)
  • B.S. in Speech Communication (University of Wisconsin-Whitewater)

If it has to do with the customer, odds are that Dr. Dennis Garrett knows something about it. That’s because his primary areas of research interest revolve around interactions with the consumer. Those interests include consumer satisfaction, customer service and customer relationship management. He has served on the boards of directors for the Wisconsin Better Business Bureau, Educational Credential Evaluators and Wisconsin chapter of the Society of Consumer Affairs Professionals. He has also consulted in the areas of customer satisfaction and marketing strategy for a variety of corporations, including S.C. Johnson Wax, Southwestern Bell, Harley Davidson, Brady Corporation, Snap-On Tools, Sno-Way Corporation, Kohl's, AT&T, Wisconsin Electric and Marshall & Ilsley Trust Co.

His research has been published in a variety of academic and trade journals, including The Journal of Marketing, Journal of Marketing Research, Journal of Consumer Affairs and Journal of Business Ethics. He is co-author of Marketing Theory: Evolution and Evaluation (John Wiley Publishers), which has been translated and published in Japan.

Dr. Dennis E. Garrett on Business Ethics